According to some experts, the e-mails possibly violated professional ethics codes.

Rules prohibit attorneys from soliciting clients through e-mail, though it is OK to use regular mail or advertisement, said James Kawachika, an attorney who gives lawyers ethics advice and represents them before the Disciplinary Board.

"He would still be violating ethical rules because he cannot do indirectly that which he himself is prohibited from doing directly," said Kawachika, a former chairman of the board, which oversees allegations of ethics violations and misconduct by attorneys.
[...]
The Hawaii State Bar Association, prompted by a wave of complaints it got about Rosen's e-mail, will investigate the matter at a regular board meeting tomorrow, said President Jeffrey Portnoy.

Even if this particular lawyer is punished for these emails, the word is now out that prospective clients should contact Burgess or Rowland. I have little doubt that either man would forward the names of prospective clients to a sympathetic attorney. To be blunt: there will be new plaintiffs, a/additional lawsuit[s] will go forward, and eventually one will reach SCOTUS before being settled.