'Aha Punana Leo, the nonprofit organization that opened the first Hawaiian language immersion preschool more than 20 years ago, plans to spread its Hawaiian language teachings to the visitor industry.

The Hilo, Hawai'i-based organization plans to provide a Hawaiian language course to tourism and other companies this year to teach employees and managers the proper pronunciation, understanding and use of Hawaiian words.

It's part of a growing movement to get more Hawaiians involved in the state's No. 1 industry and ensure the Hawaiian culture is portrayed accurately. An increasing number of sophisticated travelers seeking authentic cultural experiences also has helped fuel more efforts by industry leaders to perpetuate the Hawaiian culture and community.