The state's visitor industry and the community are making more of an effort to offer visitors a Hawaii experience.

A more sophisticated traveler base has created the need for Hawaii's visitor industry to partner with the community to offer more intimate and authentic tourism experiences that allow visitors to see, feel, touch, taste and smell the uniqueness of these islands.
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The Keep it Hawaii Recognition Awards program, which is accepting nominations now through July 25, is one of several efforts by the Hawaii Tourism Authority to support its Hawaiian culture initiative. The program, which provides a showcase for sustainable development and sustainable practices, offers businesses a blueprint for connecting Hawaii's rich past with a more lucrative future.

The Hawaii Tourism Authority is accepting Keep it Hawaii Recognition Award nominations until 4:30 p.m. on July 25. The award honors individuals, businesses and organizations across all islands that honor and perpetuate the Hawaiian culture and community with creative and responsible efforts to provide visitors and residents with opportunities to experience authenticity.

Award recipients will be announced at a ceremony on Aug. 28 at the Hawaii Convention Center.

For more information about submitting a free entry, visit www.hawaiitourismauthority.org, contact Martin Schiller at 227-6002 or 531-1800, or e-mail mschiller@tsg-hawaii.com.